You will have a dedicated point of contact who will support your project from the initial kick-off through to ongoing operations. At our company, not only the project management is in-house, but the entire team—designers, developers, and marketing specialists. This means no one has to spend time getting up to speed on your product every few months.

Realistically, two to four weeks. During this time, we handle keyword research and competitor analysis, set up tracking and attribution, define the events we’ll be optimizing for, and produce the initial creative variations. The bottleneck is almost never our team, but rather the tracking on your end. Integrating the SDK, ensuring events fire correctly, and configuring SKAdNetwork and Aggregated Event Measurement requires developer time on your side. If that is already in place, we can be live in one to two weeks.

ASO effects typically become visible after two to four weeks, as the stores need time to index changes to keywords and screenshots before testing them against existing data. Paid campaigns provide immediate data, but the first two weeks are a learning phase—the focus here is on accurate measurement rather than efficiency. We can provide reliable insights into cost per install and retention after four to six weeks. Real optimization takes effect from month two or three.

No – and anyone who tells you otherwise should make you suspicious. Installs and ROAS depend on factors we don't control alone: your pricing, store conversion, week-one retention, and the competition for the same ad placements. What we do promise: a forecast based on comparable projects, target metrics we define together before launch, and full transparency on every euro spent. If we see early on that the numbers aren't adding up, we’ll tell you, rather than continuing to burn through your budget.

We work with fixed termination criteria to ensure decisions are based on data rather than gut feeling. We pull individual creatives after about 1,000 to 2,000 impressions if they haven't generated an install. A campaign is paused and relaunched after the learning phase if the CPI is more than double the agreed target value. We stop an entire channel after about four weeks if no positive trend is visible, and reallocate the budget accordingly. And then there is the scenario most agencies are reluctant to address: if no channel is performing after six to eight weeks, the problem usually isn't the ads, but the product itself—specifically retention, onboarding, or monetization. In that case, we will tell you directly and recommend pausing your ad spend until the issue is resolved. Because we have design and development in-house, we can help you fix those issues right away.

We handle all creative production in-house. Design is part of our core offering, which is exactly why we provide Paid UA services in the first place. Without internal production, you’re typically looking at a two-week wait for a new video variation—and that kind of lag is where most campaigns fail, because creative testing is the single most important lever for success. Of course, we’ll continue to use your existing assets if they’re performing well. All we need from you is your logo, fonts, and brand colors—nothing else.

We focus on the German-speaking market, where we have the best understanding of channels, costs, and the competitive landscape. While we can and do handle international campaigns and store localization, we will be upfront with you about which markets we have direct experience in and where we would be starting from scratch.

ASO ensures your app is discovered and that the people who land on your store page actually install it. Paid UA ensures that enough people get there in the first place. One drives the conversion rate, the other drives traffic—and the two multiply each other.
This becomes very tangible at one point: if your store page only converts 20% of visitors into downloads, you are paying five times the price per install for every paid click. That is why we always start with ASO before spending any advertising budget.
Conversely, in highly competitive markets, ASO alone is often too slow. You might spend months optimizing your way up three positions, while the competition simply buys their visibility. Using both together is therefore the standard approach—just in that specific order.

We bill for marketing just as we do for our design work: via a monthly contract with a fixed hourly budget. You know exactly what you’re paying for upfront and can see exactly where those hours are going.

Cancelable on a monthly basis, just like all our packages. That said, we want to be upfront: paid user acquisition rarely makes sense for less than three months. The algorithms spend the first two weeks learning, and only then does the actual optimization begin. If you pull out after four weeks, you’ve paid for test data without ever reaping the benefits.
Pure ASO work, on the other hand, can be booked as a standalone project without an ongoing contract.

For Meta and the major networks, there is an inconvenient mechanic at play: a campaign set needs roughly 50 conversions per week to exit the learning phase. With a CPI of two to four euros in the DACH region, that puts you at around 1,500 euros per month—for a single campaign. And you can’t test anything with just one campaign. Our rule of thumb: it starts to make sense from a monthly media budget of 2,000 euros, and from about 5,000 euros, you can begin to test and scale systematically. Apple Search Ads is the exception; it works with as little as 500 to 1,000 euros because brand and exact-match campaigns require almost no learning volume.
ASO requires no media budget at all. If your budget is currently tight, that is exactly where we will start.

No, the audit is free and carries no obligation. We will take a look at your store listing, your keywords, the competition, and—if applicable—your existing campaigns to show you exactly where you stand. Sometimes, the result is that we advise against moving forward. We will be completely upfront with you if that’s the case.