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Mobile App · Web App
With over 50,000 users in just 6 months, DeepDays has changed how the car scene finds events. People who used to search Instagram, websites and group chats now find the big events in one app.
DeepDays is available on the App Store and Google Play.
Focus on quality
Black, white and cool graphite, nothing else. That way the cars bring the colour into the app.
Headings in Bebas Neue, text in Inter.
(I) Our Vision
The car scene lives on events. If you wanted to go, you found dates on Instagram, applied with your car through a form on the organiser's website and bought the ticket somewhere else again. That's exactly what we wanted to change. In DeepDays you see every event on a map, apply with the car from your garage and buy the ticket right in the app. Organisers see all applications in one place and decide there who gets to bring their car.
(II) UX/UI Design & Development
The idea had to become a product that organisers and visitors both use. So we first defined the flows that carry everything: finding an event, applying with your vehicle, buying a ticket and checking in at the gate.
Then came the UX/UI design. In your garage you see every application with its status, accepted or still pending, and once you're accepted the app unlocks the tickets. We built DeepDays as an app for iPhone and Android and as a web app, so organisers and visitors use the same platform.
(III) The tech
The app and the web app run on the same back end. An application from the browser and a ticket from the app end up in the same data, so the organiser sees both right away. You add your car to your garage once and then just pick it for every application.
(IV) The growth
When a big event opens ticket sales, lots of users want to buy at the same moment. DeepDays is built for that. Events with up to 10,000 visitors sell their tickets through the app, together more than €1M in the first year.
(V) Marketing & Growth
Building DeepDays was not only a technical challenge but also a marketing one. As a marketplace, we had to attract two target groups simultaneously: organizers publishing their events on the platform, and visitors discovering these events and purchasing tickets.
With clear UX/UI design, a product strategy for both sides and targeted campaigns, we grew DeepDays to over 50,000 users in just 6 months and laid the groundwork for an active community.
Today organisers add their events themselves, and the community finds them on the app's home screen.
Every step of buying a ticket counts. You pick the ticket, add optional extras and pay, and at the top you always see which of the three steps you're on. Your phone number is already saved, so you never type anything twice.
01
Every event shows the date, the organiser and how far it is from you at a glance. Tap the heart to save an event, tap the ticket icon to go straight to checkout. That way you compare dates without opening every event.
02
Checkout takes you in three steps from the ticket through the extras to payment. Payments run through Stripe. Before you buy, the order summary shows everything you're paying for once more, so there are no surprises afterwards.
03
The map shows what's happening near you: events, but also partners like workshops. Tap a pin and the map shows the distance and the website right below. That way you also find events you weren't looking for.
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