Landing page builder: Create landing pages quickly & easily

Landing pages will play a central role in digital marketing in 2025. They are crucial for implementing targeted campaigns, presenting new products or generating leads. Whether for startups, agencies, or larger companies, a compelling landing page can make the difference when it comes to convincing visitors and achieving conversions.

By using modern landing page builders, a page can be created without the need for programming knowledge. These tools make it possible to build high-performance pages within a very short period of time that are visually convincing and are technically up to date. At a time when fast response times and high conversion rates determine the success of campaigns, these solutions are becoming increasingly important.

What is a landing page builder?

A landing page builder is a software tool that makes it easy to design landing pages by dragging and dropping. It allows users to implement visually appealing pages without programming knowledge and use them directly for their marketing goals. The simple creation using ready-made templates, which can be individually adapted, is particularly popular.

Typical features include integrated forms for lead capture, A/B testing to optimize performance, and interfaces to CRM systems or email marketing tools. Connecting to platforms such as WordPress is also possible with many providers. Thanks to the visual design and clear structures, companies can quickly and efficiently create compelling websites that are tailored to specific target groups. This saves time, simplifies testing and measurably improves campaign results.

Criteria for choosing a landing page builder

Ease of use and drag-and-drop editor

A landing page builder should be intuitive to use so that pages can be quickly created and managed without much previous knowledge. A powerful editor with a real drag and drop function is particularly important. In this way, elements such as images, texts or buttons can be easily moved to the desired position, which significantly speeds up the set-up. Anyone who regularly has to design pages benefits from an interface that is both self-explanatory and efficient.

Templates and custom design options

High-quality templates make it easy to get started designing professional landing pages. Many tools offer ready-made layouts that visually stand out and are tailored to common objectives. At the same time, the builder should offer enough custom options to adapt colors, fonts, or structures to your own brand. Anyone who values individual design can develop appealing pages that fit the campaign exactly.

Integrations with marketing tools

A good landing page builder connects seamlessly with other tools. This includes email marketing solutions, CRM systems, and analytics platforms. These integrated interfaces make it possible to transfer leads directly into existing processes or to automatically evaluate conversion data. If you manage many campaigns in parallel, these features can save time and improve overall performance.

A/B testing and conversion optimization

Professional tools offer A/B testing features that can be used to test variants of a landing page. Which headline is more convincing, which call-to-action is clicked better? Data-based optimization can be used to increase the conversion rate in a targeted manner. This increases the likelihood that visitors will become actual customers — a key factor for long-term sales.

Value for money and additional costs

A low entry-level price alone is not enough. When comparing different landing page builders, it's worth paying close attention to additional costs, such as premium templates, domain linking, or advanced integrations. The decisive factor is which functions are included in the package and whether the tool can be flexibly scaled. If you keep an eye on your budget and know your own needs, it's easier to find a fair offer.

SEO, domain and load times

In order for the landing page to be visible in search engines, the builder should enable basic SEO settings. This includes title tags, meta descriptions, or the ability to connect a custom domain. Loading speed and technical stability also play a role in findability and user experience. If you pay attention to these points, you ensure that the landing page is visually as well as functionally convincing.

Top 5 landing page builders at a glance

If you want to create a landing page, you are faced with a wide range of tools. Landing page builders, which impress both with their range of functions and ease of use, help to implement campaigns efficiently. In the following comparison, we present five of the best landing page solutions. The selection is aimed at beginners as well as professionals who want to design high-quality landing pages without programming knowledge.

1. Unbounce

Unbounce is one of the best-known tools for creating landing pages quickly and effectively. The software offers a variety of high-quality landing templates and a drop builder that makes it easy to design pages by dragging and dropping. Particularly noteworthy are the advanced A/B testing features and conversion tools such as Dynamic Text Replacement.

The pricing structure starts at around 90€ per month in the Pro plan; there is no free version. In return, Unbounce scores points with flexibility and professional features. The platform is ideal for agencies, marketers and larger companies with a focus on performance and generating leads.

2. Leadpages

Leadpages is aimed primarily at smaller companies and startups who want to set up an individual landing quickly. The platform provides an easy connection to email marketing tools and offers a variety of responsive templates. Campaigns can also be created particularly efficiently here, as Leadpages supports integrations with Facebook ads and CRM systems.

The software offers a low entry-level price and is easy to use. A free version is available in the form of a 14-day trial period. Leadpages is particularly attractive for anyone who wants to start cost-effectively and uses a reliable free landing page builder.

3rd Instapage

Instapage is a powerful landing page solution with a focus on optimizing conversion. Heat maps, detailed analyses and extensive integrations with Google Ads, HubSpot or Salesforce are particularly useful. The editor is intuitive and allows you to build modern pages without much training.

Instapage is aimed primarily at performance marketers who want to create and precisely analyze their campaigns. The price starts at around 150€ per month, which makes the software more interesting for larger teams. If you're looking for professional features and deep insights, you'll find the right software here.

4. Wix landing pages

Wix is known as a tool for creating websites, but it also offers special features for creating landing pages. With the visual editor, pages can be designed simply by dragging and dropping. In addition, there are many design templates available that can be used for product launches or registration pages.

Wix has a free version, but it shows Wix ads. The premium plans start from a few euros a month. Wix is particularly interesting for self-employed people, freelancers and smaller shops who need a simple and effective landing page builder with integrated hosting.

5. HubSpot landing pages

HubSpot combines CRM features with a powerful landing page builder. The platform is ideal for displaying personalized content and translating leads directly into marketing workflows. Landing pages are created using a modern drop builder that integrates many automation features.

The basic functions are included in the free version. If you want extended access to templates and analytics, you can upgrade to the paid hubs. HubSpot is particularly suitable for companies that are looking for a scalable solution to centrally manage marketing, CRM and landing pages.

Tips and templates for using landing page builders

The successful use of a landing page builder starts with choosing the right features and targeted testing. If you want to create landing pages, you should look for a combination of customizability, performance, and tracking right from the start. Many builders already offer everything necessary for initial campaigns in the basic version.

A key tip is to create and test various templates and layouts to find out which elements convert best. Customizable templates, which can be tailored to different target groups and products, help. Landingi and similar tools in particular make it possible to set up a new page within a few minutes and send it directly to the live test. Another important point is A/B testing. By comparing different headlines, call-to-actions or form placements, the best variants can be specifically identified and success maximized.

In addition, all pages should be optimized for mobile devices and ensure fast loading time. A smooth user experience is crucial, especially when using Shopify Page Builder or similar platforms. Last but not least, every landing page should be linked to an analysis tool. Only those who consistently track traffic, conversions and bounce rates can make meaningful improvements to their campaigns. Software is easy to use when it provides clear data — and that is exactly what makes the difference between a mediocre campaign and a successful one.

Conclusion: Create landing pages with tools and appropriate software — even free of charge

A builder makes it possible to create landing pages quickly and efficiently without requiring in-depth technical knowledge. Especially in everyday marketing, time savings, ease of use and the ability to target content specifically to conversions are important. This is exactly where landing page builders show their strengths.

If you want to set up a high-quality landing, you should choose a tool that suits your level of experience, budget and specific campaign goals. It's worth taking a critical look at features such as A/B testing, design templates, integrations, and usability.

Whether for lead generation, product launches or seasonal campaigns: With the right tool, you can create a high-performance website in a short period of time that delivers measurable results. Anyone who tries out different options will find out more quickly which solution is right for their own company in the long term and supports sustainable marketing success.